MRS reports on AI
MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.
The new
Research Live
is an investment
in the sector
Our events
Conferences
Semiotics and Cultural Insights 2025
Get fresh perspectives on how to apply semiotics to business challenges.
Discover how global brands are applying semiotic and cultural analysis to product and service development, branding and marketing. Examine methodological journeys and discover how research outputs are delighting stakeholders and helping brands connect with new audiences and re-engage core customers.
Thursday 13 February
London
09:00–17:00
Conferences
Generation A-Z 2025
Engage the next generation with actionable insights.
Unpack research methods that truly resonate with younger audiences and explore key trends shaping the world of Gen A-Z. Discover authentic approaches to connect with this generation and design research that delivers actionable insights.
Thursday 27 February
London
09:00–17:15
Conferences
MRS Annual Conference 2025 – SHAPING OUR FUTURE
MRS Annual Conference 2025 will look into the future.
We’ll explore the new frontiers that suppliers and in-house teams will be operating within and show you how to secure your place in this future landscape. We’ll celebrate the sector’s strengths and achievements, showcasing its core skills and USPs. We’ll consider how today’s decisions will shape tomorrow’s opportunities.
Tuesday 11 March
London
08:15–16:05
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Creating Compelling Insight Stories
Create stories that showcase the brilliance of your insights and result in highly engaged audiences.
Monday 03 February
Virtual training course
13:30–15:30
Training
Presentation Delivery Skills
Increase your confidence in delivering high-quality client presentations.
Wednesday 05 February
Virtual training course
09:30–17:30
Training
Running a successful research project
Get the most from your project by making good research and project management decisions at every stage.
Thursday 06 February
Virtual training course
09:00–16:00
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk